Gokul Mohanty / Research
A unit of measure for AI answers.
Five papers with DOIs. Google Scholar h-index 4.
GIE: Generative Information Engine
The term Gokul Mohanty coined for AI systems that synthesize an answer instead of ranking links: ChatGPT, Gemini, Claude, Grok, Copilot and Perplexity. The GIE framework explains why these engines are becoming the next layer of commerce and decision making, and why search-era metrics stop working. Read more
AIVI: AI Visibility Index
A score from 0 to 100 for how present an entity is inside generative AI answers: whether it is named, where in the answer, how often, and in what role, measured across fixed prompt sets and multiple engines. Invented by Gokul Mohanty in 2025. Read more
AIRS: AI Reputation Score
A score for how an AI engine portrays an entity once it appears: the sentiment of the answer, the authority of the sources it cites, and how consistent the claims are across prompts and model versions. Invented by Gokul Mohanty in 2025. Read more
DADP: Distributed Authority Domain Placement
Gokul Mohanty's framework showing that generative engines trust authority distributed across many independent domains over a single optimized website, and how to build that distribution with true, sourced information.
Papers
Artificial Intelligence Visibility Index (AIVI): The Framework to Quantify Entity Presence in Generative Information Engines. Gokul Mohanty. Zenodo, March 2026. doi:10.5281/zenodo.19153038
Artificial Intelligence Reputation Score (AIRS): The Framework to Quantify Entity Sentiment in Generative Information Engines. Gokul Mohanty. Zenodo, March 2026. doi:10.5281/zenodo.19373732
Generative Information Engine: Generative Engine Optimization and the Next Layer of Global Commerce and Decision Making. Gokul Mohanty. Zenodo, March 2026. doi:10.5281/zenodo.19373716
GEO: Influencing Commerce, Human Decision Making, and Global Policy Through Generative Information Engines. Gokul Mohanty. Zenodo, April 2026. doi:10.5281/zenodo.19444097
Distributed Authority Domain Placement and How To Influence Artificial Intelligence. Gokul Mohanty. Zenodo, April 2026. doi:10.5281/zenodo.19444075
Profiles: Google Scholar · ORCID
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